Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.homefolk.com.au (the "Site").

This Site is operated by Watton Investments Pty Ltd (ABN 62 624 156 010), trading as Homefolk ("we", "us", or "our").

Homefolk handles personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles, to the extent applicable to our business.

By entering your phone number at checkout and initiating a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications for your order, including abandoned cart reminders, and text marketing offers. Text marketing messages will not exceed 15 per month. You acknowledge that consent is not a condition of any purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us or use the unsubscribe link provided within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests, may not be recognised as a valid opt-out method. Message and data rates may apply.

For any questions, please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt out, please follow the procedures above.

Text Marketing Terms and Conditions

We use a text messaging platform that is subject to the following terms and conditions. By opting in to our text marketing and notifications, you agree to these terms and conditions.

By entering your phone number at checkout and initiating a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications for your order, including abandoned cart reminders, and text marketing offers. You acknowledge that consent is not a condition of any purchase.

Your phone number, name and purchase information may be shared with our SMS service provider for the purpose of sending you targeted marketing messages and notifications. Upon sending text messages, your phone number may be passed to a messaging operator to complete delivery.

If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us or use the unsubscribe link provided within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests, may not be recognised as a valid opt-out method. Message and data rates may apply.

For any questions, please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt out, please follow the procedures above.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information".

We collect Device Information using the following technologies.

Cookies are data files placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

Log files track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.

Web beacons, tags and pixels are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address and phone number. We refer to this information as "Order Information". When we talk about "Personal Information" in this Privacy Policy, we are talking about both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information we collect generally to fulfil any orders placed through the Site, including processing your payment information, arranging for shipping, and providing you with invoices and order confirmations. Additionally, we use this Order Information to communicate with you, screen our orders for potential risk or fraud, and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information we collect to help us screen for potential risk and fraud, in particular your IP address, and more generally to improve and optimise our Site, for example by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below.

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights Under the Australian Privacy Act

Under the Privacy Act 1988 (Cth), you have the right to:

Request access to the personal information we hold about you.

Request correction of any personal information that is inaccurate, out of date, incomplete, or misleading.

Request deletion of your personal information, subject to any legal obligations requiring us to retain it (such as tax or accounting records).

To exercise any of these rights, please contact us at support@homefolk.com.au. We will respond to your request within 30 days. We may need to verify your identity before processing your request. If we refuse your request, we will provide you with a written explanation of our reasons and the options available to you.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information, subject to any legal obligations requiring us to retain it.

Changes

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@homefolk.com.au.

Watton Investments Pty Ltd (ABN 62 624 156 010), trading as Homefolk

140 Watton Street, Penshurst, Victoria, 3289, Australia

Phone: 0401 467 099

Contact Information

Business Hours: Mon - Friday 9am - 5pm AEST

Business Email: support@homefolk.com.au

Business Phone: 0401 467 099

Business Address: 140 Watton Street, Penshurst, Victoria, 3289, Australia

Australian Business Number: 62 624 156 010 (Watton Investments Pty Ltd)

Customer Service Hours: Mon - Friday 9am - 5pm AEST

We respond to all inquiries within 24-48 hours on business days.